Our Mission

Sarah, a dog parent in Manchester, watched her beloved 7-year-old Labrador, Max, slow down month after month. The stiffness on morning walks. The hesitation before jumping on the sofa. The dull coat. She knew something had to change.

But juggling four different supplements — a joint formula, fish oil, probiotics, a multivitamin — felt like managing a pharmacy. Max refused pills hidden in cheese. The powders got left in his bowl. She was spending £70 a month and getting nowhere.

Frustrated, Sarah did what countless dog parents do: she researched. She talked to vets. She dug into nutritional science. And she realized something alarming: the supplementation market was designed to overcomplicate things. Dogs didn't need 15 different bottles. They needed one comprehensive formula that actually worked.

So she partnered with animal nutritionists and formulation experts to create exactly that. One duck-flavored chew that covers every essential system: joints, coat, digestion, heart, immunity, cognition, eyes, bones, and more. A single daily ritual instead of a supplement circus.

Three months later, Max was bounding up the stairs again. His coat shined. His digestion settled. His energy returned.

freshpaws wasn't just a product — it was the answer to a question thousands of UK dog parents had been asking in silence: "Can someone please just make this simple?"

Today, we're on a mission to give every aging dog the vitality they deserve, and every dog parent the peace of mind that comes with doing everything right — with zero fuss.

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